Breaking Down Dunkin's "Shake That Ess" Campaign with Sabrina Carpenter

By: Jessica C. Northey

Published on: 20/01/2025

Dunkin's new campaign with pop star Sabrina Carpenter is creating buzz—and not just from the caffeine. The "Shake that Ess" campaign for the Brown Sugar Shakin’ Espresso uses humor, star power, and smart positioning to attract Gen Z and Millennials. Let’s break down how Dunkin' has brewed up a winning strategy.