What Independent Artists Can Learn from Heidi Montag’s Surprising Music Comeback

What Independent Artists Can Learn from Heidi Montag’s Surprising Music Comeback

What Independent Artists Can Learn from Heidi Montag’s Surprising Music ComebackJessica C. Northey
Published on: 31/01/2025

Learn how Heidi Montag's 15-year-old album topped iTunes charts using niche audiences, authentic storytelling, and community building. Tips for independent artists!

Music NewsIndie Artist Insights
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Breaking Down Dunkin's "Shake That Ess" Campaign with Sabrina Carpenter

Breaking Down Dunkin's "Shake That Ess" Campaign with Sabrina Carpenter

Breaking Down Dunkin's "Shake That Ess" Campaign with Sabrina CarpenterJessica C. Northey
Published on: 20/01/2025

Dunkin's new campaign with pop star Sabrina Carpenter is creating buzz—and not just from the caffeine. The "Shake that Ess" campaign for the Brown Sugar Shakin’ Espresso uses humor, star power, and smart positioning to attract Gen Z and Millennials. Let’s break down how Dunkin' has brewed up a winning strategy.

Music NewsIndie Artist Insights
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