By: Jessica C. NortheyDunkin's new campaign with pop star Sabrina Carpenter is creating buzz—and not just from the caffeine. The "Shake that Ess" campaign for the Brown Sugar Shakin’ Espresso uses humor, star power, and smart positioning to attract Gen Z and Millennials. Let’s break down how Dunkin' has brewed up a winning strategy.
By: Jessica C. NortheyUse this checklist to evaluate and strengthen your content marketing strategies. It’s designed to ensure you’re engaging your audience, maintaining brand consistency, and leveraging opportunities effectively.
By: Jessica C. NortheyDive into our case study uncovering Nicki Minaj's branding success! Learn how she connects with fans and builds an irresistible brand. Perfect for indie artists wanting to elevate their music game.
By: Jessica C. NortheyAs unsigned musicians navigating the vast seas of the music industry, the concept of branding can seem daunting. We often hear the term “authentic branding” tossed around, but what does it truly mean? Let’s dive into these myths and set the record straight.