Jessica C. NortheyLearn why social media is crucial for unsigned artists. Boost your visibility, engage fans, and attract labels' attention with these expert tips.
Jessica C. NortheyLearn how setting up your music career as a business can help you pitch to record labels, grow your brand, and achieve success as an artist.
Jessica C. NortheyLearn how Heidi Montag's 15-year-old album topped iTunes charts using niche audiences, authentic storytelling, and community building. Tips for independent artists!
Jessica C. NortheyDunkin's new campaign with pop star Sabrina Carpenter is creating buzz—and not just from the caffeine. The "Shake that Ess" campaign for the Brown Sugar Shakin’ Espresso uses humor, star power, and smart positioning to attract Gen Z and Millennials. Let’s break down how Dunkin' has brewed up a winning strategy.