By: Jessica C. NortheyAs unsigned musicians navigating the vast seas of the music industry, the concept of branding can seem daunting. We often hear the term “authentic branding” tossed around, but what does it truly mean? Let’s dive into these myths and set the record straight.
By: Jessica C. NortheyNavigating today's music industry can feel like a rollercoaster, especially when you're trying to make a living from your art. Album sales and gigs might not always pay the bills consistently, but have you ever considered sync licensing?
By: Jessica C. NortheyHere, we explore the art of professionalization and the collaborative projects that ensure an artist’s voice is heard in a cacophony of sound through building a solid team.
By: Jessica C. NortheySuper fans are the backbone of your career. They attend your shows, buy your merchandise, and promote your music. But how do you create these loyal followers? Let’s explore strategies that can help you turn casual listeners into devoted super fans.